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13 Ways To Use Instagram For Small Business
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The ability to share multiple photos and videos that capture the energy and atmosphere of your events, without having to spam all of your followers with multiple posts, is a huge advantage. A great strategy for this is to incorporate both photos and videos into your carousel post. For example, you can lead off with a promotional video that shows your product in action, and then follow up with 2-3 photos of your product for more context. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products.



When used correctly, Instagram hashtags can help you grow your reach, get more engagement, and attract more followers. Read more about buy instagram followers cheap here. If you’re already a pro with Instagram Stories, the transition to IGTV shouldn’t be too difficult. You can even think of IGTV as an extension of your Instagram Stories. What voice, tone, and style of content do you share on your stories?. So far we’ve seen businesses use it to share how-to’s and tutorials, to promote their products, to share company news and so much more.



Be prepared to offer great customer service even over Instagram. The conversation must be a two-way street to maintain your engagement. It helps your audience feel seen and important when you respond to them. It's what they are for, and it helps to create more engagement. To avoid post-spamming, find when your audience is active on Instagram, which you can see in your Insights, and experiment with the optimal time for your business to post on Instagram. For instance, if you sell hiking shoes, show people wearing your shoes while walking on a hiking trail.



Just browse the most recent photos and see what people recommend. If a client posts a photo of your product, share the post directly to your story to highlight the product and your client. With this feature, small businesses can interact with followers while promoting their products or services. Buffer's analytics will create social media reports for you.Keep in mind that metrics only matter if they tell you something valuable. Likes are great for an ego boost, but is that why you’re using Instagram for business? You’ll gather more actionable insights if you look at metrics that tell you what motivates your fans to keep coming back to your content and paying for your products or services.



Because of this, your videos should be as beautiful as the photographs your followers are used to seeing on your feed. Even if your viewer doesn’t get the overall effect, you want them to be able to see the storyline of the Instagram video — even if it’s silent. Since carousel posts were released last year, businesses of all sizes have picked up on the carousel trend and discovered new and creative ways to incorporate them into their Instagram marketing strategy.



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